There's no convenient 'green pages' directory for eco-lodges, eco-friendly tour companies, or eco-travel destinations. Instead, there are dozens of programs which aim to help travelers make up their mind about the eco-credentials of their travel suppliers

Clearly, 100 different global sustainable tourism certification schemes is too much for the beleaguered consumer. In an effort to make the situation more simple and the consumers choice easier, some top heavyweights in sustainable tourism have joined together in the Sustainable Tourism Criteria Initiative

Eco-travel has gone through a honeymoon period and become a mainstream trend. It's easy to find information about where to go and where to stay if you want to be eco-friendly. And it's getting both cheaper and easier to do so. However, many travel companies have jumped on the trend and turned quite a number of former eco-travel destinations into something less than eco-friendly. Here's where the green wash can be at its worst