Facebook more relaxing than the sun lounger?

The notion of how we relax on vacation is changing, according to a survey by Cox & Kings, who asked what technology Britons use on vacation, if any.

The traditional vacation image is relaxing on a sun lounger with a cocktail and good book in hand. However, our everyday dependency on technology is creeping into our time off, with 73% of UK vacationmakers relaxing by using some form of technology while on vacation. Only 27% of us remain completely technology-free during our time off.

However, it’s not work emails Britons are sneaking a peek at. While 6% do still engage with some form of work when away, more than 30% of vacationmakers are opting to kick back on the sun lounger by logging into Facebook and Twitter, showcasing just how routine the use of social media has become.



More women relax on vacation through social media channels, while men unwind by checking the news online. However, nearly 30% of men still maintain the more traditional tech-free vacation image, compared to only 26% of women.

The younger end of vacationers, aged 34 and younger, use the most technology, with 78% relying on gadgets to help them relax. Regardless of silver surfers becoming more tech-savvy and increasingly logging into social media, half of over 55-year-olds still opt for the more old-fashioned way of relaxing on vacation.

“With current technology providing access to so many different media through one device, including phone, music, films, books, email and web, for many people these days their hand-held devices are an intrinsic part of relaxing on their vacations,” said Philip Hamilton-Grierson, Marketing Director at Cox & Kings. “As our clients adapt to the emergence of new technologies, Cox & Kings is adapting too, through the likes of Facebook and Twitter and we are already starting to get instant updates and images sent to us from clients abroad through these new mediums, which is very exciting.”

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